Organizational Theory: Framing

Framing is a way to use language to manage meaning. It's a way for leaders to influence how events are seen and understood. It involves the selection and highlighting of one or more aspects of a subject while excluding others.

Organizational Behavior

Stephen P. Robbins
pg 362


Attorneys plead for mercy
Each of the defense attorneys asked for mercy, one calling his client a churchgoing boy who made a foolish mistake. Another attorney repeatedly referred to the incident as a fight.
Teens sent to prison for Lynching

Ann O'Neill

"This is your brain, and this is your brain on drugs"